Is blogging dead in 2024?
Many businesses focus on growing their social media presence to reach more customers. This trend has led to many websites becoming virtual ghost towns. However, neglecting your website could cost you more than you realize.
You never want to leave money on the table.
Blogging in 2024 is still relevant and a profitable online marketing strategy. According to SEMrush, as reported on HubSpot, “blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals.”
When used correctly, blogging helps you get your message in front of your ideal customer and encourages readers to come back for more. Before we delve deeper into why blogging matters for your business, let’s discuss how to blog effectively.
You need a blogging strategy.
Blogging isn’t the same as journaling — or it shouldn’t be. You should put as much thought behind your blog content as you do your reels and posts on social media sites, maybe even more. Here’s why:
A well-planned blogging strategy does three things:
- Increases your website’s SEO
- Grows website traffic organically
- Generates more leads
Using tools like SEMrush, you can learn what keywords your ideal customer is searching to connect with businesses like yours. Keywords also help you brainstorm blog post topics.
While keywords are essential to a blog strategy, you also want to make sure your blog content:
- Answers your ideal customer’s questions
- Offers them a solution
For example, in this blog post, the questions I’m answering are:
- Why is blogging still relevant in 2024?
- Why does my business need to develop a blogging strategy as part of my content marketing efforts?
The solution is the information in this post and my SEO blog writing services. Blog writing services keep blogs relevant and updated regularly. They also free up business owners to focus on other aspects of growing their business.
The Benefits of Blogging in 2024
People searching for businesses like yours use search engines like Google daily. A recent study found that blogs appear in the top 5 search results (following sponsored listings) 23% of the time. So, if you have products or services you want people to find, blogging about them can get your business more organic traffic.
Of course, ranking on Google isn’t the only reason to blog.
Grow your online visibility.
Attract new customers who never knew they needed you. When you create high-quality content consistently, three things happen:
- Your visibility to potential customers grows
- You generate more website traffic
- You improve your website’s performance
Build your credibility.
You know you’re an industry expert, but potential customers might have reservations—and that’s understandable. If they’re not familiar with your business, they’re less likely to purchase a product or service without doing some research. Written content and video blogs improve trust and become a medium for educating potential customers about your offerings.
Understand your customers better.
As you begin blogging, you’ll start learning more about your customers. When current and potential customers read your blog posts and respond, you’ll learn more about their wants. With this information, you can tailor your offerings, giving your business a leg-up on competitors.
SEO Blog Writing Services Breathe Life Back into Your Business
Do you have a dormant blog with no one on your team to write it?
Blog management can get labor-intensive, especially when implementing keyword targeting to improve local search results. For example, this blog post took a few hours to research and write. The good news is you can outsource blog management.
At Ghostwriting Solutions STL, we work closely with entrepreneurs, personal brands, and small businesses to help them manage their blogs and improve their credibility, online visibility, and Google rankings.
To learn more about our services and schedule a free 15-minute consultation, fill out this contact form or click the “Tell Us About Your Project” button below. We have solutions for all budgets!